The 10 Rules on how to sell successfully art directly to buyers by SEAK
(Photo: Gemälde (Sprühdose, Stifte, Acyrl) SEAK in seiner Atelier Galerie Südlich Kölns )
1. Rule: Find the strategic best vs. what is good for the personal development?
Make your significant masterpieces the ones youve learned & grown on the most, and that they are youre biggest & most expenisve paintings. True wealth will only go for the best & outstanding ones. They might ask you for the paintings you don`t wanna sell. Show them only when you only know they can afford it. First class people hire first class people. second class people hire third class people. Let them explain you the reasons why they love a painting, and what reasons are there for them to buy this particular one. The masterpieces are your premium artworks, thats what the big collectors are pretending to look for cause it will deepen there art collection. They might although aim for it, cause they got hopes that it will be good investment. You should inspire them to buy for the cause on love & affection for the painting itself instead greed. Paintings have a powerful way changing its viewers. You might have to explain this to your art buyers. They might be living more by numbers and classic business, being lesser connected with there concious feelings. Its good to open them, and there mind for your art, conceptually and practically.
2. Rule: Upperclass, rich, wealthy, luxurios & buying directly in the studio
Make smaller sliced down, sharpend & simplified easy awesome versions from your masterpieces in itself logical closed series for non wealthy but rich looking buyers. They wanna collect in a system they are used to from classic gallerys. Someone who can buy porsche or two in cash, or spends 10 Grand on liquor & blow on one weekend can easly can handle choice. Someone who isnt in this this position needs stay on the tiptoes abit reaching for your collectable serial gear to that what you offer is super rare. People will only be able give you the value they have for them selfs to you max. So for those you outgunned with your large more exclusive body of work you have to make a little show and have really nice stuff in there financial leaque. Its all a fun game.
( Photo: angefragte Papier 3D Style Buchstaben Arbeit von SEAK mit dem Wunsch Wort “Caspar” (Kunst))
3. Rule: Something different for each artfriend, buyer, fan, Investor, you name it
Have works & pieces on paper for those who can’t afford a canvas as a proper financially entry & sidestep. When fans recognize you are already too developed with your prices on paintings, its good to have something sexy on paper. You can although realise there wishes on paper till you are booked out on canvas. The next more grounded enterance level are serigraphie signed and numberd silkscreen editions. All collectable original goods who can gain value for your collectors. Bulid a layercake on original artwork. Display and store your artpieces, artwork, paintings, sculptures and works on paper in a way that people easly can understand the different styles, layers, prices. Think like a shop with products. Only that your gear is the most exclusive Luxury on the Planet. Art!
(Photo: So schön kann SEAK auf Leinwand sein. Alles Sprühdose, Acyrl, Stifte & Öl)
4. Advice: Know the art game, your game & behave royal to attract elite behavior
Make the masterpieces the paintings, you won’t sell at all, and if you sell them, than only for a super high price. (one more zero) Sell the masterpieces to loyal art buyers who have proven you to bring you more and powerful new art clients. Be prepared. Have an agreement with the people who buy your works that they give you the opportunity to rebuy your paintings, and paper works back in case they don`t have it in the future anymore. You deserve this right as the artist. It gives you the chance to nurture your brand. You where the one who gave them the opportunity & chance to aquire your wonderful work. You could have sold it easly to someone else. So the least they can do is, to have to give you the chance to first buy your work back. You should integrate into the written agreement that you have enough time to find new collector for the individual painting.
(Photo: Eines der besten Werke von SEAK das blau weisse “Ich” von SEAK. Gesprüht, gemalt & gezeichnet. Die “Ich / “Wir” Werke sind seine neue Meisterklasse)
5. Tip: Work with your collectors instead on just selling them your art.
You can sell your premium painting stuff to anyone, so make them family when they have proven their loyalty & Interest in you with gained pieces. People who are interested in your work will come move mountains to come to you. Make them come again in always having new interesting works on display & in your backroom. Relax with the terms “art”, “graffiti”, “streetart”, “fine art”, “kunst”, “malerei”, “illustration”, “oilpainting”, “works”, “gemaelde”, “artwork”. People with real fiancially power and taste can see & identify for them self if something got quality, or even outstanding quality. It will help to explain them your work abit. Find out the reasons why & what they love on your art.
(Selbstportrait Bildnis von SEAK auf Papier. Eine echte Befreiung in Acyrl & Kugelschreiber)
6. Law: Be playfully, authentic & take yourself lightly.
For your buyers, buying art is a playfully luxurious looking fun expierence wirh there play & pocket money. So have fun, keep your lifestyle simple, stay on the ground, and keep your spirit especially when the for you “big money” is rolling in. For them its just game. Make sure your paintings are in the foreground. Art is pure Luxury & Highstatus. Its about your art, there feelings. You & them will recognize in split seconds which painting they like. Think, speak with enthusiasm & true natural confidence. Make them come to you. Be prepared that they might try to create doubt in you to commit to a gallery, and thats its only then an investment. reframe this maneuvers with knowledge you gained here in this postings & seak´s website. Know your Price & value. give you a high value, and you will succeed. Don´t show people too much work. Some you should offer them to choose a painting for them. This is a positive signal that they trust you and are ready to commit to yo, relieving themselfs from the stress to choose. Be fast.
( Collage des Kunst Alltags von SEAK in Köln. Bilder, Werke, Wände, Wandbilder malen, sprühen & verkaufen an Sammler, Fans, Unterstützer & Freunde seiner Kunst )
7. Rule: Build up a clever diversified oeuvre on paintings.
Make them collect you & all your different works. You will be as an artist creating different collections on paintings, pieces, paper, series, sculptures. Inspire your buyers to collect on different levels. Be awesome. Get inspired by brands while being authentic. Structure your collection. The reasons why people do something is more important than what people do.
( Photo: Bildauswahl einer ganz besonders authentische Malerei Position von SEAK. Hier zeigt sich die besondere vielschichtigkeit seiner Kunst.)
8. Rule: A Warning! Cocaine, wealthy Art clients, artcollector & you the free artist!
Be witty an fun on cracking decent jokes about coke culture and its qualitys when necessary in conversation to show your distinguished society horizon, but keep your own nose clean. Otherwise it will cause you years on focus, and challenge your real goals. Be liberal when your buyers & collector friends are lit up. We all have your vices and that is just fine. Keep this one out of your life, for it will distract you from your work, and your artbuyers will loose respect in the longrun. Accept only money for your work as payment. You can only serve one major godly feeling in the universe and that is your love partay on creating your art. They are other & for you in the long run more energy efficient & natural ways on building rapport & friendship connection with your buying artcollectors. A good way is to act believeably blind or to mention a heartfailure from personal consume years to avoid galantly offers by your peers. You have to stay independent doesnt matter how deeply you connected in your hood. The collectors who are doing it alone on the toilet distinguishedly descretly are the ones who buying your work. The ones who are offering are the sharks who try to lay you on a chain where they make you dependent on them in no time. When your collectors are back in there life you are on your own. Stay free!!!
(Photo: Der welbekannte Künstler SEAK Frühjahr 2013 in seiner Atelier Galerie in Köln)
9. Rule: Understand society & the social class who buy your artwork & paintings!
Hangout, chill and make friends with bankers, brokers, entrepreneurs, privatiers, millionaires, royalty old established aswell as new money. Learn what is important for them in art, in the process on collecting art, and the aquistion on art. Learn how the human nature being thinks, loves, feels, and behave when rich & wealthy without judging. Understand there Perspective. When you are passionate & focused in your art you will soon reach the same financial status as your artbuyers. Learn from them, your are on same income level as the 7 closest friends arround you by statistic. Beaware that new money only looks like money and is mostly interested in just showing there new status publicly, so rethink about if art is already there momentary status toy. Think like the Vietcong. An army lives by its land! Be aware that you as the artist are the catch and the living status symbol so act like it. The ones showing themselfs with you in public will gain than even without even buying massive amount on social value in there circles. Make them earn it substancialy. Class & oldmoney will understand this, and will support galantly. People with test you early how you behave yourself reagrding this. be wise, straight forward & honest. people with money and without established interlectual culture will have to by the culture in art form to get integrated in new older money circles, while people who come from money got the cultural interlectual horzion by education and childhood to understand and grow on art. Use this to your advantage.
(Photo: Eine neue von den 3 grossen “Ich” Leinwand Werken die gerade erhältlich sind.)
10. Rule: Go bigger! For you exclusive, is not necessary for your buyers exclusive
Offer for promising art investment and interesting buyers only big or expensive luxurious paintings. Strategic & wealthy buyers buy alot of times one time, and then they wait for 10years to see how you develop on the market with your prices. You create your market arround you. Give them only the chance to by the great stuff. They will love you for this. Curate them thru your whole body of work incase they wanna build up a position. This means, they want from all your painting periods relevant works in there art collection portfolio.
We hope you could learn something from SEAK, what he sharing here right now with you. May the Force be with you. Focus, love, do, suceed & celebrate success, have fun. At the End of the day you can still paint it directly on the wall. Everyone should be able to handle & finance this.